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New Perfume: Hugo XX, XY
By Michelle Romer | April 7, 2008
Men and women have always competed against one another in an ongoing battle everyone can identify with. The German fashion house, Hugo Boss, could not miss the opportunity to illustrate in their new line of Discount womens perfume this encounter that is filled with sensuality aggressiveness and attraction between the sexes. So in fall 2007, Hugo, the avant-garde fashion line of this design house, launched the new complementary fragrances,Hugo XX perfume and Hugo XY cologne , symbolizing this eternal quarrel with a sexy ad campaign starring the famous Irish actor, Jonathan Rhys-Meyers, and the notorious Dutch model, Bette Franke.
Hugo XX perfume and Hugo XY cologne are targeted towards a more mature clientèle, who have grown up wearing the Hugo line of perfumes but now desire a fully grown aroma symbolizing sophistication, authenticity, and edginess, all in the same scent. Each perfume owns its individuality and spunk, like a man and a woman, but together they complement each other, creating a provocative match, just like the explosive sensual couple in the ads. The XX version – named after the chromosomes that determine gender – lasts from 6 to 10 hours while the men’s, XY, can last up to 15 hours due to its timed release-technology. Both moderate strength fragrances are recommended for casual wear. The luminous and provocative Hugo XX perfume is considered woody floral with lychee, mandarin and blackcurrant as top notes, chloris rose, jasmine sambac and basmati rice as heart notes, and has amber, sandalwood and musk as base notes. The challenging and engaging Hugo XY cologne is categorized as aromatic and has pear, bergamot, cedrat as top notes, basil leaves and mint as heart notes, finalizing with patchouli, cedarwood and muskroot in the base notes.
The packagings of these Hugo fragrances exemplify the irreverence and urban attitude characteristic of this fashion line. The bottles’ design, inspired by regular spray cans, differences one another through color and material. Hugo XX Perfume has a transparent cap with a metallic gold sprayer, resembling the delicacy and elegance of women, while Hugo XY Cologne has both a black metal cap and sprayer, expressing men’s toughness and stability. However, both have the same shape and size reflecting equality between genders. Both Hugo XX and Hugo XY come in Eau de Toilette in
The battle will continue, but men and women have achieved their own respected nature as individuals and explosive results as a couple. Hugo XX and XY represent just this, individuality and perfect cohesion.
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Topics: New Launches |
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