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Lacoste: Dream of Pink
By Michael Rares | July 9, 2008
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The fragrance, Dream of Pink, by Lacoste, embodies this endless and undying belief in the purity and magic of dreams. Characterized by an undeniably feminine scent that focuses on sweetness overcoming an earthy base, Dream of Pink symbolizes a young woman’s escape into a dream world. Yet, Lacoste’s fragrance does not leave the youthful girl reaching for the impossible. The inner spirits are awakened and the senses are inspired of their passionate potential.
The idea of a mystical dream world is alive and beckoning just from looking at the fabulous package that contains the youthful elixir. Playing off of the shapes and textures of Lacoste’s Touch of Pink, the vessel references the subtle and ethereal shape of the female body. The slender waist at the middle of the bottle expands, ever so gently in both directions, blooming into a bell at either end.
The ideas and concepts of the Touch of Pink Bottle are taken to the next level, as the translucent cloud of glass tapers at the edges. Dream of Pink continues the reverie with its subtle hues of rose and white, capped by a brilliant silver head which speaks of poise and radiance. The slow but apparent shift in color that becomes apparent as the eye moves up the bottle symbolizes the gentle transition of dreams to reality.
The packaging echoes the elegance and transcendence of both the glass bottle and the perfume itself. The durable and slender packet reflects the shape and colors of the bottle, forming a nimble rectangle that waits to be opened. The silver foil reflects the optimism and hopefulness that glistens in a young girl’s eyes. To touch the carton shows both the female softness and strength in one breathtaking moment.
The fragrance itself could stand up to the most ambitious of dreams. Bursting with a bouquet of soft fruitiness and floral elegance, the aroma forms a pillow to wrap the mind at ease in a trance like state. Some of the aromatic terrain from Touch of Pink is revisited, though, rest assured, there is plenty of new and magical notes that are explored.
Following the familiar flight through a garden of ripe fruit and flower, the senses are treated to an airy new freedom. The secret to this bright and brilliant note is the seductive power of the lotus flower. The lotus itself symbolizes beauty being able to transcend even the murkiest doubt to achieve total bliss. The flower folds away from the eye of a dream at night and awakens and blooms with first light. At the top, Dream of Pink opens with fresh berries and tea. Moving through the heart, the aromas turn to the unique scent of the lotus. Finally, the senses are bid farewell with a gentle touch of warmth from sandalwood.
Dream of Pink uses the wonderful miracles of nature to tie the belief in dreams to a powerful reality. The strength and imagination of a young girl’s heart is channeled through the seductive power and sensual softness of the Lacoste perfume. Dream of Pink is truly a fairytale in a bottle.
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